The Annual Never Give Up Memorial Cruise is held each year in memory of U.S. Navy SEAL Lance Vaccaro, a resident of Berks County, Pennsylvania, who was an avid motorcycle and automotive enthusiast.

Lance died in 2008 during a training accident but his love for his community, country and brotherhood among those serving and sacrificing for this country lives on through the Never Give Up Memorial Cruise and the support it provides to organizations dedicated to supporting these America’s service members and veterans.

Each September a cruise is held on the roads and byways Lance traveled both in his youth and when he would return home on leave to the community he loved. This cruise is a combination ride of motorcycles and automobiles that culminates with a post-cruise patriotic car and motorcycle celebration filled with music and post-cruise activities.

Although our first year of this annual event was a striking success however, our goal is to eventually have one participant for every military and government service member who lost their life in service for this country. Please consider joining us in this venture or providing a contribution so we can help support service programs of associated organizations.